We partnered with Convict Bitters, a bold, heritage-inspired bitters brand, to produce a suite of product and lifestyle photography that captured the spirit, craftsmanship, and character behind the label. With a nod to Australia’s rich convict history, the creative brief called for imagery that was moody, masculine, and premium, celebrating the brand’s small-batch authenticity.
Our photography direction paired dark, atmospheric backdrops with warm highlights and textured props, heroing the bottle details and rich amber hues of the product. Styled lifestyle scenes brought depth and context to the shots, reflecting the product’s position within premium bars, cocktail culture, and home mixology enthusiasts.
The final image library delivered a distinctive, brooding visual identity for use across ecommerce, social campaigns, advertising, and brand storytelling, helping establish Convict Bitters as a standout player in the Australian craft spirits market.
Concept Creation
Styling
Photography
