Client: Hoopsy

We partnered with Hoopsy, an eco-conscious pregnancy test brand, to help bring a modern yet calm and refreshingly positive identity to life through packaging design. With sustainability at its core, Hoopsy’s mission was to offer an eco-friendly alternative in a category traditionally lacking in personality and environmental care.

Our packaging design balanced clean, contemporary typography with a calming colour palette, ensuring clear product messaging while making the brand instantly recognisable on shelf and online.

The result is a fresh, modern brand presence that stands out in the health and wellness space, appealing to a socially conscious, female-led audience seeking products with heart and purpose.