Client: INSTAX Mini 12 – Big W Bundle

We teamed up with Fujifilm INSTAX to create the ‘Stax of Fun’ camera bundle, designed exclusively for Big W. Each bundle delivered everything for instant photo fun — including an Instax Mini camera, matching case, film, and playful accessories — all packaged in a bright, energetic, and gift-ready design.

Our role spanned packaging design and product photography, with a creative direction that embraced bold colours, playful graphics, and clear product callouts to capture attention on busy retail shelves. The look and feel was fun, youthful, and accessible, designed to appeal to a broad audience of memory-makers and gift-givers.

Supporting the packaging, we produced a series of crisp, vibrant product shots and styled flat-lays, tailored for social media, catalogue and digital campaigns. The final result is a lively, cohesive retail package that perfectly reflects Instax’s spontaneous, joy-filled brand personality.