Client: Fujifilm

Through our ongoing partnership with Fujifilm Instax we develop a vibrant, youth-driven packaging and photography suite for the promotion of the Instax Mini 12 camera bundles, created exclusively for Big W. The brief was to design a playful, eye-catching pack experience that would stand out on-shelf and appeal to a wide demographic of teens, young adults, and families.

Our team delivered bespoke packaging design featuring bold colours, energetic graphics, and a modern layout, perfectly tailored to Big W’s retail environment. Each bundle included a camera, case, film, and accessories, all thoughtfully arranged and styled to elevate the unboxing experience.

Alongside packaging, we produced a collection of product and lifestyle photography that captured the spirit of spontaneity, creativity, and fun synonymous with the Instax brand. These images were utilised across retailer brochures,  in-store displays, digital marketing, and social campaigns, creating a seamless, engaging retail presence.

The result is a bright, youthful bundle range that delivers on both aesthetic and retail impact, bringing the joy of instant photography to a new generation of Instax fans.