Client: Alchemist Xtract

Alchemist Xtracts is a premium wellness brand delivering innovative mushroom extract formulas combined with CBD, designed specifically for athletes and health-focused individuals. Co-founded by UFC Champion Rob Whittaker, the range includes functional blends like Lion’s Mane, Reishi, Cordyceps, Turkey Tail, and Charge, uniquely enhanced with powerful Australian native extracts for added performance and wellbeing benefits.

Our role encompassed the full brand creation and digital rollout, starting with the development of a bold, contemporary packaging and label system that reflected the premium, performance-driven nature of the product. This was followed by the creation of brochures, recipe content, and product photography designed for both ecommerce and social media use.

The digital experience was carefully crafted, from website design and ecommerce photography to customer journey mapping, automation setup, and social media design. We also managed the development and delivery of e-newsletter communications and oversaw the promotional online campaign rollout and management.

A highlight of the project was capturing brand ambassador Rob Whittaker in a dynamic series of lifestyle and product photography sessions, bringing authenticity and authority to the brand’s visual storytelling.

The result is a bold, high-performance brand that resonates with a health-conscious, active demographic, positioning Alchemist Xtracts as a leader in the functional mushroom and CBD wellness space.