Client: Fujifilm

We collaborated with Fujifilm Instax to create the ‘Creative Traveller’ camera bundle, designed exclusively for the Christmas retail season across all major Australian retailers. The limited-edition bundle included the Instax Mini 12 camera, matching case, film, and travel-inspired accessories — packaged to be the perfect festive gift for memory-makers and adventure seekers.

Our role encompassed packaging design and product photography, with a creative direction that felt festive, bright, and European-inspired, while maintaining the playful, on-trend energy of the Instax brand. The packaging featured vibrant fruit colours, bold stripes to represent a cafe awning and clear product messaging, ensuring standout presence on busy seasonal retail shelves.

Supporting the packaging, we produced a suite of lifestyle and flat-lay product photography, styled to capture the excitement of travel, gifting, and instant photo moments — perfect for use across ecommerce, catalogues, and promotional campaigns.

The result: a gift-ready, eye-catching bundle that brought the joy of instant photography to Christmas wish lists Australia-wide.