Client: Fujifilm

We collaborated with Fujifilm Instax to develop an exclusive camera bundle packaging and product photography project for major retailer Target. Each curated bundle included an Instax Mini 12 camera, matching case, film, and fun accessories — designed to offer customers a complete instant photography experience in one playful, gift-ready package.

Our creative direction combined vibrant, youthful packaging design with bold colour blocking and clear product cues to stand out on retail shelves and resonate with Target’s style-conscious audience. To complement the packaging, we produced a suite of product and flat-lay photography, styled to capture the fun, spontaneous spirit of the Instax brand.

The result is a cohesive, eye-catching retail presence that balances functionality, on-brand personality, and visual impact, making the Instax Mini 12 bundles a must-have accessory for memory-makers of all ages.