Client: Fujifilm

We were engaged by Fujifilm Instax to create a premium packaging design and product photography suite for the Instax Mini Evo bundle, developed exclusively for major Australian retailers Myer and JB Hi-Fi. Each bundle included the Mini Evo hybrid instant camera, a protective case, and film, curated for a style-driven audience seeking a modern, elevated instant photography experience.

The creative direction paired sleek, minimal packaging design with premium finishes and contemporary typography, reflecting the Evo’s high-end aesthetic while staying true to the playful spirit of the Instax brand. Our product photography captured the refined detailing and tactile appeal of the bundle, with clean, lifestyle-inspired compositions tailored for ecommerce, social, and in-store marketing.

Designed to resonate with a mid-teen to 35-year-old demographic, the final result strikes the perfect balance between sophistication and fun, delivering an Instax product experience that feels fresh, on-trend, and gift-ready.