Client: Sans Drinks

We had the privilege of bringing to life the physical retail experience for Sans Drinks, Australia’s first dedicated non-alcoholic drinks store. A bold new concept in the retail landscape, the store needed to seamlessly bridge the gap between digital and physical — replicating the intuitive, clean, and contemporary feel of the Sans Drinks ecommerce site in a tangible, real-world environment.

The project included concept design, interior design, furniture sourcing and selection, signage and POS design, as well as print management, ordering and fit-out project management, and store preparation for launch. Every detail — from display systems to category prompts — were carefully designed to echo the online experience, creating a truly omni-channel environment.

Founder Irene Falcone perfectly captured the heart of the project:

“The store itself is really bright, and it is like a 3D walkthrough replica of my actual website. Everything that you see online is set out the same way when you walk through. You can really have the same experience as you would on the internet but in an actual real environment, it’s really omni-channel.”

The result is a welcoming, social, and energetic space where customers not only shop but connect. With in-store tastings and lively conversation among visitors, it’s more than a store — it’s a community hub for the growing non-alcoholic movement.